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Working with The Good Pixel allowed us to increase engagement and brand recognition by 200% within a year. From a nonprofit point of view, branding is key for engagement amongst parents, the students we serve, volunteers, and interested partners. From website creation to key branding expertise, The Good Pixel is highly recommended.

Tim Behling

Founder, Successteam
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Workforce Development

Heroes and Innovators

The Good Pixel collaborated with Brooklyn Workforce Innovations (BWI) to bring their “Heroes & Innovators” event to life through a cohesive, engaging design that spanned across digital and print mediums, uniting BWI’s vision with a powerful, event-specific brand.

Branding and Identity, Content Creation, Digital Marketing, Event Promotion

Location:

Brooklyn,

New York

Launch Date:

June, 2024

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The Brief

BWI sought a fresh design approach for “Heroes & Innovators,” an annual celebration of their community and supporters. The event required branding that captured the hero-inspired theme, with a spring-season feel. Our goal was to create a versatile yet impactful identity for the event across all materials.

Building a Unified Identity

We crafted a punchy red color palette with subtle pastel undertones to suit the spring theme. The comic-like starburst pattern in our designs subtly nodded to the “hero” concept, creating a fun, engaging feel. Additionally, we developed a distinctive logo that was simple, strong, and flexible across digital, print, and event signage, enhancing brand recognition throughout the event.

Full-Spectrum Event Design

Our team provided end-to-end design support, creating a suite of materials including save-the-date cards, website elements, email templates, social media graphics, and event materials (PowerPoint with a giving QR code, programs, signage, and a sponsorship packet). Each piece worked together to establish a consistent, memorable event experience.

Project Summary

The “Heroes & Innovators” event was a success, with a cohesive, spring-themed design that celebrated BWI’s mission and inspired generosity among attendees. The tailored branding allowed the event to stand out, strengthening BWI’s relationship with its supporters.

Raised during the event

$ 0

increase in online engagement

0 %

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Heroes and Innovators

Location:

Launch Date:

The Brief

Project Summary

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