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Branding Printing
April 25, 2019

Champions Awards

An event designed to recognize students who have overcome major barriers to succeed in school and mentors who have gone above and beyond to provide resources for children and their families.

  • Strategy

    Brand Strategy, Event Planning

  • Design

    Print, Motion, Logo

  • Client

    Communities in Schools of Georgia

Designing an award show

Communities In Schools (CIS) of Georgia is the state’s leading organization in providing student support services and drop-out prevention.

Each year, Communities in Schools of Georgia hosts the Champions Awards luncheon. An event designed to recognize students who have overcome major barriers to succeed in school and mentors who have gone above and beyond to provide resources for children and their families. CIS approached us to rebrand the Champions Awards with the goal to attract more ticket sales and sponsors.

Step 1.

Discovery

We sat down with new hires at CIS to get an outside point-of-view of the brand. Many felt the previous branding of the Champions Awards was flat and lacked the edge that many brands use today. They wanted their event, to be viewed as an award show.

Step 2.

Approach

Because CIS had a strong connection to their previous logo and a “Champion Mindset“, we combined the two. The Good Pixel created a 3 dimensional trophy that incorporates their existing logo. Finally, we gave the logo a towering perspective to give the event the triumphant feeling it deserves.

Step 3.

Implementation

Along with the logo came elements to provide depth. This included 4-color gradients, slanted structure, and lighting effects; all designed to address the flatness of CIS’s branding. Our goal was to create elements that could operate independently in different mediums without the logo.

Deliverables

Seamless branding and printing for a beautifully theme event.

Photo Props

Sponsorship Packet

Backdrop

Slideshow Presentation

Event Program/Itinerary

Social Media Promotion

The Results

6

Fortune 500 Sponsors.

200+

Supporters and donors.

Sponsorship Packet

Award Nominees

Save the Date

Event Program

Let’s collaborate

Send us an email, to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help nonprofit companies to create amazing identity by crafting top-notch UI/UX.

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