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Harvard DCDP

DEBATE AND DESIGN

An Atlanta-based program that provides Black youth access and exposure to accelerated academic training in critical thinking, communication, and civic engagement.

Task

Rebuild an online donation system that is fully integrated with their systems

Highlights

Our relationship started with social media content creation and event promotion. After careful observation, we assessed that Harvard DCDP had opportunities to provide their donors with a myriad of ways to give but not a centralized location to do so. We also recognized that they needed to convert their very strong following. We proposed a total revamp of their website, to which they agreed, and a team of talented creatives designed something that all parties were pleased with.

Easy-to-navigate
website.

Our top priority was increased usability and efficiency. Our team created a website that gives donors and supporters the ability to give easily.

Stylish design
on any devices.

Mobile devices account for 63% of the site’s traffic. We transferred every function from the desktop site, into the mobile site to give users a seamless experience.

The Stats

$97k+

Donations made through the website.

 

4000

Page views every month (on average).

 

2000+

Applicants annually.

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